AI phone line
Answers every call in English, Spanish or Portuguese, after hours and while your crew is on a job. Books the estimate on your calendar and lets callers know the call is recorded, as several states require.
Growth and Premium
Sell every single day. Solid booking system for contractors
An end-to-end system built to capture leads and book estimates without relying on an agency.
Every call answered. Every estimate on the calendar. We build your lead-capture landing page, your ad campaigns, your Google, Apple Maps and Bing profiles and an AI phone line that answers in English, Spanish and Portuguese. Then we train you to run it. The system is yours.
15 minutes with Nackle: how your Google profile and website capture leads today, plus a live demo. In English, Spanish or Portuguese.
Sunline Roofing · Tampa
Incoming call, answered by your AI line
8:14 PM
AI LINE
Thanks for calling Sunline Roofing. This call is recorded. How can I help?
CALLER
Hi, there's a leak over my kitchen since the storm. Can someone come out?
AI LINE
Sorry to hear that. I can book an inspection. Does Thursday at 9 AM or 2 PM work better?
CALLER
9 works.
AI LINE
You're set for Thursday at 9 AM. I'm texting you the confirmation now.
Estimate booked · Thu 9:00 AMRoof leak inspection, added to your calendar
Example call. Your AI line answers in English, Spanish or Portuguese.
Our research · October 2026
480 of 506
Contractor websites we reviewed had no way to book an estimate online. That's your opening.
Every lead they get depends on someone picking up the phone, and 108 of them pay for ads to make it ring. On a roof, under a sink or at 8 PM, nobody picks up. The contractor who answers every call and books online gets those jobs.
Get ahead of them- 108 running ads, no online booking
- 372 no online booking
- 26 with online booking
The next search
Homeowners are starting to ask AI who to call.
47% of US local searchers used an AI tool like ChatGPT or Gemini to find a local business in the past month.
AI answers draw on clear service pages, FAQs, structured data and listings that match everywhere. 327 of the sites we reviewed had no blog or one that stopped posting. Every month, more of the choice happens before anyone opens a website, and the contractors set up for it first are the ones that get named.
Source: Yext, consumer search behavior survey, Spring 2026 (1,120 US respondents).
What we build
Four parts, built once and connected, so a search turns into a booked estimate.
Lead-capture landing page
One sales page built to turn ad clicks and local searches into estimate requests, with online booking on your calendar. A homeowner can book at 11 PM without waiting for a callback. Built with the FAQs and structured data AI answers draw on.
Google, Apple Maps and Bing profiles
Set up and optimized so homeowners nearby find you, and so AI answers have the same facts about you everywhere. Call or book straight from the listing.
Ad campaigns
Google Search, Local Services Ads and Meta campaigns set up for your trade, so new jobs stop depending only on referrals.
In every package
What it replaces
What it would cost to hire all of this out.
Each part of the system does a job contractors usually pay a service, a freelancer or a software subscription for. These are typical US prices in 2026.
| The job | Who usually does it | Cost per year | In Booked Solid |
|---|---|---|---|
| Answering calls and booking estimates, 24/7, in three languages | Bilingual answering service | $4,740–$9,720 a year | AI phone line (Growth and Premium) |
| Running your Google and Meta ads | Ads agency | $11,400–$18,000 a year | We build the campaigns and train you to run them (monthly tune-up on Premium) |
| Review requests and follow-up on leads and estimates | Reviews and messaging software | $3,588–$4,788 a year | Automatic (Growth and Premium) |
| Keeping your Google profile active | Freelance profile manager | $1,800–$4,800 a year | We set it up, optimize it and teach you to keep it fresh (all packages) |
| Hosting and maintaining your landing page | Web designer maintenance plan | $600–$1,800 a year | Included in the monthly fee (all packages) |
| Tracking where every call came from | Call-tracking software | $600–$1,800 a year | Call dashboard and monthly report (Premium) |
Hiring out the first five (what Growth covers)$22,100–$39,100 a year
Booked Solid Growth$8,600 the first year, then $3,600 a year
You save
$18,500–$35,500
a year from year two, and $13,500–$30,500 in the first year, setup included.
Typical US prices, 2026: answering services, AnswerConnect and Smith.ai plans for 100 to 300 calls or minutes (Geekflare); ads management by agencies (ClicksGeek and our own market experience); Podium and Birdeye entry plans and CallRail (Costbench); Google profile management (Slashpost); website maintenance (WebsiteSetup). Ad spend is not included.
How it works
From a 15-minute call to a system that runs on its own.
- 01
15-minute call
We look at how your Google profile and website capture leads today, and you hear the AI take a call.
- 02
We build it
3, 5 or 8 weeks depending on the package, counted from the day we get your access and job photos.
- 03
We train you
One to three sessions, so you can run the calendar, the AI line and the ads yourself.
- 04
It runs
The AI answers and books. You show up to the estimates.
Yours, not rented
First year, all in: $5,400 to $17,600. A typical agency: $30,000 or more.
An agency charges every month to keep things running. Here you pay once to build it, then a monthly fee for the software, AI minutes and hosting.
Packages
Pick your setup.
One-time setup, then a monthly fee for the software, AI minutes and hosting. Ad spend goes straight from you to Google and Meta.
Foundation
Get found and start bringing in leads from ads.
$3,000 setup
+ $200/month for tool use and upkeep
Live in 3 weeks
- 1 lead-capture landing page
- Set up to be cited in AI answers: FAQs, structured data and matching listings
- Online booking on your calendar
- Google Search and Local Services Ads
- Meta lead campaigns
- Google, Apple Maps and Bing profiles
- 1 training session
Growth
RecommendedEvery call answered and every lead followed up.
$5,000 setup
+ $300/month for tool use and upkeep
Live in 5 weeks
- Everything in Foundation
- AI phone line in English, Spanish and Portuguese, with 250 minutes a month (about 100 calls)
- Blog structure and 4 posts that answer homeowners' questions
- Google and Meta remarketing
- Automatic review requests after each job
- Automatic follow-up on leads and estimates
- 2 training sessions
Premium
Two languages, monthly ad tune-ups and an eye on AI answers.
$11,000 setup
+ $550/month for tool use and upkeep
Live in 8 weeks, then 90 days of optimization
- Everything in Growth
- Landing page also in Spanish or Portuguese
- 12 posts written to be cited in AI answers
- Dashboard of where every call came from
- 90 days of optimization after launch
- Then a monthly ad tune-up: search terms, budgets and LSA lead disputes
- A one-page monthly report from the call dashboard
- Quarterly AI answer check: we ask ChatGPT, Gemini and Google about your trade and city, then adjust
- 400 AI minutes a month (about 160 calls)
- 3 training sessions
Extra AI minutes are $0.30 each. Each AI call runs up to 5 minutes, enough to answer quick questions and book the visit. Timelines start when we receive your account access, license, insurance, job photos and city list. Google profile and Local Services verification depend on Google's review.
If you ever cancel
You keep what you paid to build.
Stays yours
- Your domain
- Your Google, Apple Maps and Bing profiles
- Your ad accounts
- Your phone number
- Your customer list
- Your landing page files, to host wherever you want
Stops
- The AI phone line
- The automations
- Hosting and landing page maintenance
- The monthly ad tune-up (Premium)
FAQ
Straight answers.
Will the AI sound like a robot?
Judge for yourself: on your call with us you'll hear it take an estimate request live.
What does the monthly fee cover?
Hosting and maintenance of your landing page and online booking. From Growth up, also the AI phone line, its minutes and the automations. On Premium, it also covers the monthly ad tune-up and report. It is not an agency retainer, and ad spend is separate.
Is ad spend included?
No. You pay Google and Meta directly, from your own ad accounts, so you always see what you spend.
I already have an agency. Why switch?
If it's working, keep it. The difference here is ownership: the system is yours, you're trained to run it, and the only monthly cost is the software that keeps it running.
Where is your team?
Our team is in Brazil and works with US contractors remotely. Calls are in English, Spanish or Portuguese, scheduled on Florida time.
Are calls recorded?
Yes. The AI tells every caller at the start, since several states require consent from everyone on the call.
How long until it's live?
3 weeks for Foundation, 5 for Growth and 8 for Premium, counted from the day we have your access and materials.
Can I keep my current phone number?
Yes. Your current number can forward to the AI line, so customers keep calling the number they already know.
Next step
Book your 15-minute call.
We'll show you how your Google profile and website capture leads today, and you'll hear the AI book an estimate live.
- 15 minutes, on Florida time
- In English, Spanish or Portuguese
- With Nackle, who builds your system
Got it. We'll be in touch.
We'll reach out within one business day to set up your 15-minute call.